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Advertising is extremely successful at persuading us to buy things..(Task 2 Essay Band 9 Sample)

You should spend about 40 minutes on this task.


Write about the following topic:


Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Discuss both these views and give your own opinion.


Give reasons for your answer and include any relevant examples from your own knowledge and experiences.


You should write at least 250 words.


Task 2 Essay Band 9 Sample Answer - Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

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Sample Essay 1

In the contemporary marketplace, the efficacy of advertising has polarized opinion. Some contend it has unparalleled influence in shaping consumer choices, while others argue its omnipresence has dulled its impact. This essay posits that while advertising remains a potent force in consumer persuasion, its effectiveness varies significantly across different demographics and contexts.


Proponents of advertising's effectiveness underscore its psychological prowess. Through meticulously crafted messages that tap into desires and fears, advertising not only informs but also entices, making it a formidable tool in influencing consumer behavior. For instance, a study by the Consumer Psychology Journal highlighted that emotional response to an ad influences purchase intent more than the ad's content. This illustrates how advertising, by connecting on an emotional level, can successfully sway purchasing decisions, particularly in sectors like fashion and technology where brand perception plays a pivotal role. The strategic use of visual and auditory stimuli further enhances this impact, embedding brands deeply into the consumer psyche.


Conversely, the argument that advertising has become white noise in an oversaturated market holds merit. The average consumer is bombarded with up to 10,000 brand messages daily, a scenario that fosters selective attention. This inundation leads to a phenomenon known as 'advertising fatigue,' where consumers become desensitized to marketing messages. Moreover, the rise of ad-blocking technology is a testament to consumer efforts to evade these incessant prompts, indicating a shift towards seeking information actively rather than passively absorbing advertisements. This overexposure necessitates a more creative and less intrusive approach to capture and retain consumer attention effectively.


In conclusion, advertising's influence is undeniable, yet its effectiveness is not uniform across the board. The key to future success lies in a brand's ability to engage with consumers through storytelling and genuine connections, acknowledging their evolving preferences and the crowded digital landscape.


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Sample Essay 2

The debate over advertising's influence is multifaceted, with some advocating for its persuasive power, while others dismiss it as increasingly ineffectual due to market saturation. This essay argues that advertising retains significant persuasive capability, albeit its impact is modulated by consumer engagement levels and the innovative use of media channels.


The debate over advertising's sway in today's market is divided; some herald its profound impact on consumer behavior through deeply engaging narratives that align with individual desires and societal norms. Utilizing sophisticated analytics, marketers craft messages that transcend mere visibility, touching hearts and minds to shape decisions on an almost instinctive level. The strategic employment of social media influencers exemplifies this, where their endorsements mimic personal advice, thus magnifying advertising's influence by integrating products into coveted lifestyles, rendering them more appealing to the audience. This method showcases the nuanced art of modern advertising, where emotional resonance is as crucial as the message itself.


However, the pervasive nature of advertising in the digital era has indeed spurred a counter-phenomenon of 'ad blindness,' a state where consumers unconsciously overlook traditional banner ads and marketing pitches. This saturation on digital platforms has sharpened consumer discernment, compelling a shift in advertising tactics towards authenticity and genuine engagement. The rise of narrative-driven and interactive advertising campaigns is a testament to this transition, aiming to enchant rather than impose upon the audience. This shift accentuates the critical need for advertisers to perpetually innovate, crafting campaigns that not only capture but also sustain consumer interest amidst a sea of content, highlighting the dynamic interplay between creativity and technology in capturing the consumer's gaze.


In conclusion, while the landscape of advertising is undeniably challenging, its core objective of influencing consumer behavior remains achievable through strategic adaptation. The future of advertising will not hinge on the quantity of exposure but on the quality of engagement, marking a pivotal shift towards more nuanced and empathetic approaches to consumer persuasion.


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Sample Essay 3

Advertising has been a significant force in shaping consumer behaviour for over a century. However, there are differing views on the effectiveness of advertising in the modern world. Some people argue that advertising has become so ubiquitous that it has lost its impact, while others claim that advertising remains a powerful force that can significantly influence consumers' purchasing decisions. In this essay, I will explore both views in detail and conclude that advertising still has a significant impact on consumers' purchasing behaviour.


On the one hand, critics of advertising argue that people have become increasingly adept at ignoring ads. In today's world, advertisements are present everywhere, from billboards on the highway to pop-ups on websites. With so many ads vying for our attention, it's no surprise that many people have developed strategies to avoid them. For example, many people use ad-blocking software on their computers or fast-forward through commercials on TV. This trend is particularly prevalent among younger people, who have grown up in a world where advertising is ubiquitous and have developed the habit of ignoring it.


On the other hand, proponents of advertising argue that it remains a powerful force that can significantly influence consumers' behaviour. Despite people's best efforts to avoid ads, they continue to be exposed to them on a daily basis, and marketers have become increasingly skilled at creating ads that are difficult to ignore. For example, Apple's "Think Different" campaign in the late 1990s helped to create a powerful brand identity that contributed to the company's success. Similarly, companies like Nike and Coca-Cola have used advertising to create emotional connections with consumers that have translated into increased sales. In addition, social media platforms like Facebook and Instagram have made it easier than ever to target specific audiences with ads. Advertisers can use data on users' interests, age, and location to create highly personalized ads that are more likely to be noticed and acted upon.


In conclusion, both views on the effectiveness of advertising have merit. While it's true that people have become adept at avoiding ads, advertising remains a powerful force that can significantly influence consumers' behaviour, thanks to innovative advertising techniques, versatile social media platforms and raw data available to target potential consumers.



Sample Essay 4

A common belief is that advertisements are so powerful in inducing potential customers to purchase the products, whereas according to another viewpoint, these commercials are so widespread that people have become desensitized about them. However, though the excessive promotions can cause the potential consumers’ lack of interest in adverts, in my opinion, innovative commercial campaigns resorting to ubiquitous access to different media platforms can convince people to buy products.


As commercials can attract people’s attention to buy the product, companies are generously spending on eye-catching advertisements to grow their business quicker. They are putting a lot of effort and investment to come up with a quality campaign. Moreover, as about every family has access to diverse media platforms, adverts can readily reach a huge number of audiences, and persuade them to buy the products. For instance, some giant companies like Apple, Coca-Cola, and Samsung are highly successful in mobilising consumers’ curiosity on their latest launch, and they are doing it investing a huge volume of research work and money on different offline and online portals to promote their commercials. This is how businesses are engaging potential consumers with their promotions.


On the other hand, As almost all the manufacturers are rushing into captivating commercials, the advertising industry itself is becoming very competitive where only the standout promotions are able to attract new customers’ attention. In other words, anything that is too much available tends to lose attraction, and the promotional campaigns are not exception to this consequence. In fact, exhibiting too much expenditure options might result in opposite outcomes; for instance, the expected customers could inversely become reluctant to buy them.


In conclusion, though potential consumers might ignore the promotions as they are constantly being flooded with different adverts, a commercial can be standout and reach its target if it can efficiently maximise the quality of the campaign.


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