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Businesses Nowadays Emphasize that Their Products are New in Some Way - IELTS Task 2 Band 9 Essay

Write about the following topic:

In the advertising, businesses nowadays usually emphasize that their products are new in some way.

Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge and experiences.

You should write at least 250 words.

This is an IELTS Task 2 Band 9 Sample Essay Response based on the question prompt "In the advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?"

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Sample Essay 1

In the realm of commerce, there's a noticeable trend where enterprises tout their offerings as novel in some manner. This approach not only piques consumer curiosity but also underscores a commitment to innovation, embodying both a reflection on societal values and a strategic marketing ploy. The emphasis on newness, while fostering a culture of continual improvement, raises questions about its broader implications.

At the heart of this strategy lies the innate human attraction to novelty, which companies exploit to differentiate their products in a saturated market. This drive for the new is not just a marketing tactic; it is a testament to the dynamism of human progress. For instance, the technological sector, characterized by rapid advancements, exemplifies how this approach can lead to significant societal benefits, such as improved healthcare solutions and enhanced communication tools. However, the relentless pursuit of the new can also lead to a culture of disposability, where products are quickly deemed obsolete, exacerbating issues like electronic waste and contributing to a throwaway culture.

Moreover, the focus on novelty can sometimes overshadow the intrinsic value of products, leading to consumerism driven more by the allure of newness rather than genuine need or improvement in quality. This troubling trend is starkly evident in the fashion industry, where the fast fashion model thrives on the relentless introduction of new collections. These are frequently produced without regard for environmental sustainability or ethical labor practices, resulting in a significant increase in waste and exploitation. This cycle not only depletes natural resources but also undermines the dignity of workers in the supply chain, highlighting the urgent need for industry-wide reform.

In summary, the push for product novelty fosters innovation and economic expansion but also introduces ethical and environmental dilemmas. This trend highlights the need for a balance between advancement and sustainability, urging both consumers and companies to make choices that support sustainable innovation without endangering our world's future.

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Sample Essay 2

In today’s commercial landscape, businesses frequently highlight the novelty of their products, a trend that captures consumer interest and signals continuous innovation. This strategy, while stimulating market dynamism, invites scrutiny regarding its broader implications. This essay argues that while the emphasis on newness propels technological advancement and competitive markets, it also cultivates a disposable culture and overlooks enduring quality, demanding a nuanced examination.

The allure of novelty acts as a double-edged sword. On one hand, it drives technological innovation, exemplified by the rapid development in the smartphone industry. Each new release promises cutting-edge features, pushing the boundaries of what technology can achieve and enhancing consumer lifestyles. For instance, advancements in mobile technology have revolutionized communication, making global connectivity effortless and instantaneous. Such progress underscores the positive impact of this trend on societal advancement and consumer convenience.

However, the incessant demand for the latest products fosters a throwaway culture, detrimental to both environmental sustainability and consumer wisdom. The fashion industry, notorious for its fast fashion practices, illustrates the darker side of this phenomenon. Brands release new collections at an unsustainable pace, encouraging consumers to discard items after a few wears in favor of the latest trend. This not only results in a monumental waste problem but also diverts attention from the craftsmanship and durability of products. Moreover, this relentless cycle of consumption and disposal places undue strain on natural resources, exacerbating the environmental crisis.

In conclusion, the marketing emphasis on product newness is a multifaceted issue with both commendable and critical aspects. It fuels innovation and meets the evolving needs of consumers but also prompts a reevaluation of the sustainability and ethics of such practices. Balancing innovation with responsibility becomes imperative, guiding us towards a future where progress does not come at the cost of environmental integrity or societal values.


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Sample Essay 3

In today's commercial landscape, businesses frequently emphasize that their products are new as a prime selling point. This emphasis on newness serves to stimulate consumer interest and boost profits. Despite the immediate benefits to businesses, I contend that this approach promotes a culture of excessive consumerism, ultimately leading to detrimental environmental consequences.

Companies resort to promoting product novelty in their advertising efforts primarily to captivate consumer interest. A new product or an upgrade often implies improved features or performance, luring potential buyers who seek the latest and the best. Take, for instance, the tech industry, where each iteration of a smartphone is marketed with unique features and advanced capabilities. These new elements not only provide a fresh avenue for advertising but also give consumers compelling reasons to upgrade, thus driving sales.

Nevertheless, the flip side of this marketing strategy reveals a disturbing trend: rampant consumerism and environmental harm. The relentless pursuit of newness pushes consumers to constantly replace products, even when their existing ones are perfectly functional. For instance, when a new iPhone model is released, despite their existing devices working adequately, many consumers rush to purchase the new model, fuelled by the fear of falling behind technologically. This cycle results in a wastage of resources, as functioning products are frequently discarded, contributing to mounting electronic waste, one of the fastest-growing waste streams globally.

Furthermore, this excessive consumption feeds into the climate crisis. The production and disposal of goods account for a significant portion of global greenhouse gas emissions. By fostering a culture that encourages continuous consumption, we inadvertently exacerbate climate change.

In conclusion, the emphasis on product novelty is an effective marketing strategy, benefiting businesses by increasing sales. However, this trend fuels a cycle of unnecessary consumption, leading to environmental degradation.

Sample Essay 4

In our contemporary consumer-driven society, an intriguing trend in advertising has surfaced, whereby businesses increasingly underscore the 'newness' of their products to capture market attention. This essay posits that while the advertising strategy centred around 'newness' can stimulate technological advancement and economic growth, it may inadvertently contribute to environmental degradation and promote a culture of excessive consumption.

The push for the 'new' in advertising can largely be attributed to consumer behaviour patterns and market competition. Today's consumers, particularly those of younger demographics, are driven by a desire for novelty and innovation. A product that is new or improved in some way often suggests advancements in technology, better functionality, or more enhanced experiences. This pursuit of freshness and originality reflects the 'innovation economy', wherein companies are in a relentless race to outpace their competitors and stay relevant. For instance, Apple Inc. continually releases new versions of their iPhone, each marketed with unique features and improvements, enticing millions of consumers worldwide to upgrade.

However, while the 'newness' strategy in advertising can stimulate economic activity and technological progress, it also has its downsides. It contributes to the culture of planned obsolescence, where goods become outdated rapidly and hence, are discarded in favour of new products, leading to detrimental environmental effects. Moreover, it perpetuates a consumerist mentality, encouraging individuals to purchase not out of necessity, but driven by the perception of newness. A case in point is the fashion industry, where fast-fashion giants like Zara and H&M constantly release new collections, fostering a throwaway culture and escalating carbon footprints.

In summation, the advertising emphasis on the 'new' serves as a compelling mirror to our society's insatiable appetite for innovation and evolution. While this tactic successfully caters to consumer desires and a highly competitive market, its implications, though multifaceted, include an unsustainable cycle of consumption and waste, manifesting in environmental harm and consumerist excess.

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