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Many companies sponsor sports by advertising themselves. Some people think.....(Band 9 Sample Essay)

Updated: Aug 29, 2023

You should spend about 40 minutes on this task.


Write about the following topic:

Many companies sponsor sports by advertising themselves. Some people think that this is very good for the world’s sports, while others think that there are disadvantages.

Discuss both views and give your opinion.


Give reasons for your answer and include any relevant examples from your own knowledge and experiences.


You should write at least 250 words.


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IELTS Band 9 Sample Essay - Many companies sponsor sports by advertising themselves. Some people think that this is very good for the world’s sports, while others think that there are disadvantages.

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IELTS Task 2 Band 9 Sample Essay (1)

In recent times, the commercialisation of sports has gained significant attention, with numerous companies choosing to sponsor sports by advertising themselves. While this phenomenon in sports can significantly bolster financial resources, enhance the global profile of sports, and contribute to their growth and development, concerns remain about the potential negative consequences such as overshadowing the essence of sports, detracting from fan enjoyment, and exacerbating existing inequalities in resource distribution.


On the one hand, companies that sponsor sports by advertising can inject substantial financial resources into the industry, leading to improved facilities, higher salaries for athletes, and better opportunities for young talents to pursue a career in sports. In many cases, these sponsorships enable teams and athletes to compete at a higher level, raising the overall quality of the sport. Additionally, corporate sponsorships can boost the global profile of a sport, as companies often have extensive marketing and promotional resources that can be harnessed to promote sporting events and athletes. As a result, sports become more accessible and appealing to a wider audience, contributing to their growth and development worldwide.


Conversely, critics argue that corporate sponsorship in sports can have negative consequences, such as the potential for commercial interests to overshadow the essence of the sport. For example, excessive advertising may detract from the enjoyment of the sport for fans, with constant branding and commercial breaks disrupting the flow of the game. Furthermore, there are concerns that the reliance on corporate funding may lead to an unequal distribution of resources, with smaller teams or less popular sports struggling to attract sponsorship and remaining underfunded. This could, in turn, exacerbate existing inequalities in sports and limit opportunities for athletes from diverse backgrounds.


In conclusion, corporate sponsorship in sports offers both benefits, such as increased financial resources and global visibility, and drawbacks, including overshadowing the essence of sports and exacerbating resource inequalities. Striking a balance between these aspects is essential to ensure the positive growth and development of sports worldwide.


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IELTS Task 2 Band 9 Sample Essay (2)

A large number of businesses fund sports to promote their business interests using the popular sporting figures. Some people believe that this is a good tradition for sports in general, while others argue that it has major negative aspects. Though the critics say that business’s involvement in sports have some drawbacks as it controls over a team’s freedom of choice, in my opinion, companies’ sponsorship rather improves the quality of sporting entertainment by spending on diverse team facilities.


To begin with, those people who insist that sporting entities should not receive commercial supports argue that by sponsoring which is financial dependency in another word, sportspersons might not be able to play freely. If some players hope to move to other teams, owner companies may not approve the intention. To put it another way, the sponsored teams or players are forced to obey the sponsor companies' discretion. In fact, it has a knock-on effect on every stage of a sporting event, and eventually it becomes a staged financed entertainment for the sponsoring businesses’ target audience. Thus, snatching the freedom from fair sporting has far reaching consequences in terms of damaging sportspersons’ true spirit of sportsmanship.


On the other hand, giving athletes facilities to practise in an appropriate environment is one of the major advantages of companies’ support for sport associations. For example, they can play under the suitable temperature along with plenty of exercise tools, being trained from expert trainers, run on a smart diet and so on. If they do not get any funding support from companies, they will need to do all these things by themselves, which is beyond of affordability for many players and team managements. In fact, there are so many people who cannot afford to continue playing without funding supports. Therefore, financial assistance from big companies in the form of sponsorship can enrich team funds, gets fit players in the games and stimulates the overall sporting industry.


To conclude, though it might come at the cost of some players’ and managements’ freedom of choices, I believe that getting financial support from companies itself is a practical way to improve the level of this entertainment, as it increases a team’s affordability that accelerates the sports’ overall development.


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