You should spend about 40 minutes on this task.
Write about the following topic:
Consumers are facing increasing number of advertisements from competing companies.
To what extent do you think consumers are influenced by advertisements?
What measures can be taken to protect them?
Give reasons for your answer and include any relevant examples from your own knowledge and experiences.
You should write at least 250 words.
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Sample Essay 1
In modern days, people are experiencing an exponential rise of advertisements from different companies who are selling the similar products. I strongly believe that this excessive promotion culture is highly manipulating consumers’ purchasing behaviour as the super attractive commercials can easily mobilize the audience attention. However, proper governmental initiatives like raising consumer awareness and setting up an advertisement monitoring committee can be effective measures to address this advertisement frenzy.
Firstly, one of the crucial factors is some large companies would invest a huge amount of money on advertisement in order to draw people’s attention to purchase the product. In addition, they might utilize a wide variety of tools for promotion, such as outdoor advertising and celebrity endorsement. For instances, a company places its adverts in a popular area and use attractive colours to design, as a result, when potential consumers come across these attractions, their purchase decisions get influenced heavily. Furthermore, many companies hire well-known celebrities as their endorsement to let their brand seem trustworthy. Fans of these idols are their target market. Some sellers even go one step ahead, to induce the possible buyers, they use instant temptation in the name of trying their products or services with free trials.
However, some dishonest companies might include misleading and false information to make profits and neglect the public interest where the government can play effective roles to check this deception. It is recommended to set up an independent committee to regulate and manage the quality of the advertisement. In fact, a clear and standard guideline is needed to make sure that advertisers understand and obey the requirements. Furthermore, the government can educate the public to stay vigilant on advertisements through various online and offline platforms like social media, seminars, and occasional campaigns. These approaches can alert consumers to do in-depth research and investigate the facts before making their purchase decisions.
In conclusion, due to sheer competition among the companies, misleading advertisement culture is rampant nowadays, so the governments need to establish monitoring cells and raise mass consumer awareness to deal with this rising concern.
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Sample Essay 2
It is without surprise to hear that many people are receiving lots of advertisements nowadays. I strongly believe that, regardless of their consent, people are being heavily influenced by advertisements, and it is a pressing need to implement a governmental action to limit any unauthorized promotions.
Regardless the affordability and necessity, being convinced by the promotions through different media platforms, consumers’ demands are heavily influenced in these days. Advertisements not only make consumers want to buy goods, but also make them feel regretful if they do not want to purchase. As a result, they eventually become frequent buyers and end up with buying things which they even cannot afford. Furthermore, over advertisement also breaches consumers’ own discretion and privacy. They receive a lot of push advertisements from different media and farms, which the consumers did not consent for. The advertisers are breaking into the potential buyers’ privacy defence and sending the relentless push notifications. Thus, the people are coerced in terms of both freedom of choice and privacy.
However, there are governments can take required measures that could help to protect consumers. For example, the government they could enact laws to prohibit companies from sending advertisements through email and instant messengers if they do not receive consent from consumers. In addition, social media platforms can provide a turn off advertisement option for consumers to choose. This not only provides a better customer experience, but also avoids sending restricts advertisements to consumers who are not targeted.
In conclusion, people’s purchase decision is highly influenced by promotions. However, as most of these advertisements are unauthorised push notifications, it is important to have a proper law to restrict their privacy breaching behaviours.
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Sample Essay 3
As the marketplace becomes saturated with advertisements from multiple brands, consumers increasingly encounter persuasive marketing. This essay contends that advertisements profoundly shape consumer behaviour and advocates for robust regulatory frameworks and media literacy as protective measures. The discussion will delve into the depth of advertising's impact on consumer choices and outline the essential strategies for safeguarding consumer interests in the face of pervasive marketing efforts.
Advertisements, by design, play a pivotal role in shaping consumer preferences and purchasing decisions. Through sophisticated marketing techniques such as targeted advertising and emotional appeals, companies can manipulate consumer behaviour to favour their products. For instance, brands often employ persuasive narratives that resonate deeply with personal values or aspirations, thereby increasing the likelihood of purchase. Psychological studies suggest that repeated exposure to specific ads can alter perceptions and establish brand loyalty unconsciously. Furthermore, the advent of digital marketing has enabled advertisers to reach consumers more directly and personally, thereby intensifying the potential for influence.
To safeguard consumers from the overwhelming sway of advertisements, comprehensive regulatory measures are essential. One effective approach is the implementation of stricter advertising standards that mandate transparency and factual accuracy in marketing campaigns. For example, countries like Sweden have enacted laws that prevent misleading advertisements and exaggerated claims, thus fostering a more honest marketplace. Additionally, educational programs that enhance media literacy among consumers can serve as a protective barrier. By educating individuals on how to critically analyse and interpret media messages, these programs empower consumers to make more informed choices, reducing the susceptibility to persuasive advertising tactics.
In conclusion, while advertising wields considerable influence over consumer behaviour, it can be counteracted through stringent regulations and enhanced media literacy. Adopting these measures not only protects consumers but also promotes a fair and transparent market environment, aligning with ethical advertising practices.
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Sample Essay 4
Corporations are increasingly competing through a barrage of advertisements, which significantly impacts consumer behaviour and lifestyle. While this trend fosters overconsumption, it is imperative that effective measures be implemented to curb these effects. In this essay, I will discuss how advertisements significantly influence consumer behaviour leading to impulsive purchases and propose public awareness campaigns as potential solutions to mitigate these effects.
First off, overconsumption has become a trend recently as a result of illusive adverts. Needless to say, people tend to purchase a substantial number of products that they hardly use more than once. This evidence is clearly seen in fashion industries, where companies advertise their collection all the year round focusing on their promotional offers resulting in impulsive shopping by many shoppers. This leads to another possible adverse effect on them of being in debt. Having been manipulated by different tech-giant companies, Apples for example, individuals often upgrade their gadgets with available credit options although they lack a sensible income source. This, in turn, causes them to struggle financially in long term.
However, a number of measures can be adopted to address these issues of ever-growing number of advertisements. Firstly, government should impose stricter rules regarding the total number of promotional videos delivered by a company. This is to say that if any brand wishes to promote through ads, they cannot exceed a certain number in a particular day. Additionally, campaign should be organized at government level to raise public awareness regarding the impact of fast fashion on the environment. If people are aware that the increase in carbon footprint is stemming from excessive usage of garments, they are likely to be more thoughtful in their purchase behaviour despite coming across of different sales and promotions.
To conclude, Not only do competitive advertisements trigger impulsive shopping behaviours, but they also cause many shoppers to go bankrupt. Therefore, it is high time governments should implement strong regulations and raise awareness among its citizens.
Sample Essay 5
Due to the severe competition among corporations to attract customers, publics are exposed to numerous advertisements from various kinds of media. The impact of this phenomenon is so negative that induces people to grow inappropriate consumption habit. However, this problem can be solved by usable digital platforms that enable customers to compare price and quality for certain types of products.
Too many advertisements have detrimental effect on customers, making them unable to judge rationally what products they actually need. In other words, the consumers simply watch advertisements, easily buy products without consideration, and ask for refund or put them into trash. For example, since a large number of advertisements for the same products give stress on their low price and discount rates, households in South Korea get convinced by these adverts and opt for shopping. As soon as exposed to these advertisements, they buy the products without a second thought which only leads them to regret and ask for the refund right after they receive the product. This is because they did not take much time to think whether the products they bought were really essential.
However, the digital platform, comparing price and quality of products, will solve this problem and make customers inhabit healthy consumption habit. Using the app or website that incorporates a large number of products, people can conveniently compare the price and quality without impulse buying. For instance, there is a Korean app, named Zigzag, which shows the price and buyers’ comments for a certain type of cloth. With the objective information provided by this app, the potential customers can cautiously make a decision on their consumption, and this repetitive tendency will lead to a healthy habit.
To sum up, too many advertisements resulted from harsh competition make customers unable to build healthy consuming habit. However, this problem can be solved by product-comparing platforms.
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