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Sales of Fairtrade labelled Coffee and Banana in Five Countries - Task 1 Table Band 9 Sample Report

You should spend 20 minutes on this task.


The tables below show sales of fair trade coffee and bananas in five countries in Europe in 1999 and 2004.


Summarise the information by selecting and reporting the main features, and make comparisons where relevant.


Write at least 150 words.


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Task 1 Table Band 9 Sample (The tables show sales of fair trade coffee and bananas in five countries in Europe in 1999 and 2004.)

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Task 1 Table Band 9 Sample Report (1)

The tables show the sales of fairtrade coffee and bananas in five European countries for the years 1999 and 2004. The countries included in the tables are the United Kingdom, Switzerland, Denmark, Belgium, and Sweden.


Overall, Switzerland had the highest volume of fairtrade-labelled coffee sales in 1999, which was overtaken by the United Kingdom in 2004. However, though the UK was the leading seller of fairtrade bananas in both years, Denmark had the highest rate of increase in 2004 compared to the previous period.


In 1999, the highest sale of fairtrade coffee was in Switzerland, with a total of 3 million euros. However, it was surpassed by the United Kingdom in 2004, rising from only 1.5 million euros in 1999 to 20 million euros in 2004, making the nation the leading fairtrade-labelled coffee seller in 2004. During the same period, all the other four countries also witnessed a slight rise of the fairtrade coffee sales in 2004.


On the other hand, the sales of fairtrade-labelled bananas also presented growth between 1999 and 2004, and the highest sales were in the United Kingdom in both periods, with a total of 15 and 47 million euros, respectively. However, Denmark had the highest percentage rise of fairtrade banana sales, increasing from 0.6 million euros in 1999 to 4 million euros in 2004. In contrast, Belgium and Sweden witnessed a decline in the latter period, falling the banana sales from 1.8 to 1 million and 2 to 0.9 million euros in 2004.


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Task 1 Table Band 9 Sample Report (2)

The sales figures of fairtrade coffee and bananas in five European countries are presented in the tables. The nations under consideration are Belgium, Denmark, Switzerland, Sweden, and the United Kingdom.


Overall, the sales data highlights the growing popularity of fairtrade products in Europe, as seen by the increase in sales of fairtrade coffee and bananas between 1999 and 2004. The United Kingdom emerged as a dominant player in the fairtrade coffee market, while Denmark recorded the highest rate of growth in fairtrade banana sales.

A comparison of the sales data from 1999 and 2004 reveals an interesting trend in the fairtrade coffee market. In 1999, Switzerland dominated the fairtrade coffee sales, reporting a total of 3 million euros. However, by 2004, the United Kingdom had taken over the lead position, experiencing a significant increase in sales, rising from 1.5 million euros to 20 million euros. All the other countries, including Switzerland, showed a moderate growth in fairtrade coffee sales during the same period.


The fairtrade banana market also saw a positive growth trend between 1999 and 2004. The United Kingdom remained the leading seller of fairtrade bananas in both years, with sales figures of 15 million euros in 1999 and 47 million euros in 2004. However, Denmark recorded the highest rate of increase, with its sales figures rising from 0.6 million euros to 4 million euros between the two periods. In contrast, Belgium and Sweden reported a decline in their fairtrade banana sales, dropping from 1.8 million euros to 1 million euros and 2 million euros to 0.9 million euros, respectively, in 2004.



Task 1 Table Band 8 Sample Report

The provided table chart details the trade in coffee and bananas with the Fairtrade label between 1999 and 2004 in five European countries, represented in millions of euros.


Overall, sales data for both coffee and bananas indicates an increase in almost all the nations. Sales of coffee increased most and least in the UK and Denmark, respectively, whereas the rate of change in fairtrade banana sales was the highest in Denmark during this time.


In the UK, the sales volume of Fairtrade-certified coffee saw the biggest increase, from 1.5 million euros in 1999 to 20 million euros in 2004. Denmark, on the other hand, experienced the smallest growth, the sales from 1.8 million to only 2 million euros in the same period. However, in Switzerland, these sales doubled from 3 to 6 million euros.


From 1999 to 2004, Denmark witnessed the largest rate of increase in fairtrade banana sales, from 0.6 to 4 million euros, while the UK and Switzerland also saw considerable growth during this time, from 15 to 47 million and 1 to 5.5 million euros, respectively. A distinct pattern, however, was seen in Belgium and Sweden, where sales of bananas fell from 1.8 to 1 million and 2 to 0.9 million euros, correspondingly.


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