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Results of a Survey Which Sampled a Cross-Section of 100,000 People Asking If They Traveled Abroad and Why They Traveled

You should spend about 20 minutes on this task.


The first chart below shows the results of a survey which sampled a cross-section of 100,000 people asking if they traveled abroad and why they traveled for the period 1994-98. The second chart shows their destinations over the same period.


Write a report for a university lecturer describing the information shown below.


Write at least 150 words.

Results of A Survey Which Sampled a Cross-Section of 100,000 People Asking If They Traveled Abroad and Why They Traveled
results of a survey which sampled a cross-section of 100,000 people asking their destinations over the period 1994 - 1998

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Model Answer 1 (Band 9)

The provided visuals offer insights into the travel patterns of UK residents from 1994 to 1998, illustrating the various reasons for their trips and their preferred destinations.


At a glance, it is evident that the predominant motive for overseas travel was leisure, followed by business pursuits and visiting acquaintances. Western Europe emerged as the most favoured travel destination, commanding a significant majority over other regions.


Delving into the specifics, the holiday segment saw a robust ascent, commencing at approximately 15,000 travellers in 1994 and escalating to 20,700 by the end of 1998. The business sector also witnessed a progressive rise, from 3,155 to 3,957 over the same span. Visits to friends and relatives incrementally grew until 1997, culminating in 3,051 instances before a slight contraction in 1998.


Furthermore, the allure of Western Europe as a travel destination remained unmatched, with a surge from 18,000 to nearly 24,000 UK residents over the observed period. Contrastingly, North America and other regions maintained a relatively stable yet minor share of UK outbound travel.


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Model Answer 2 (Band 9)

The data displays, derived from the results of a survey which sampled a cross-section of 100,000 people, delineate the primary causes for UK residents traveling abroad and their chosen destinations over a four-year span, from 1994 to 1998.


The overview of the data highlights two prominent trends: firstly, the principal reason for traveling abroad was for holidays, and secondly, Western Europe was the preeminent destination choice among the surveyed group. These two factors dominated the travel purposes and destinations throughout the given period.


In terms of detailed examination, the holiday sector exhibited a steady augmentation, initiating at 15,246 individuals in 1994 and rising to a peak of 20,700 by 1998. Business-related travel also indicated a gradual increase, with figures initiating at 3,155 and reaching 3,957 within the same timeframe. Visits for familial and friendly relations presented an incremental upsurge, peaking at 3,051 in 1997 before a slight diminution in the subsequent year.


Destinations further reveal that Western Europe was markedly the most sought-after region, with visitor numbers soaring from approximately 18,000 to an impressive 24,000, while North America, in comparison, observed a moderate and consistent influx of UK residents.


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Model Answer 3 (Band 8)

The illustrative graphs shed light on the travel propensities of UK inhabitants, based on the results of a survey which sampled a cross-section of 100,000 people, highlighting the various motivations behind their international journeys and their preferred global regions from 1994 to 1998.


An overview of the collected data points to a clear preponderance of holiday travel, which significantly overshadows other reasons such as business or family visits. Concurrently, Western Europe stands out as the overwhelmingly favoured destination for these travellers, with other areas trailing behind.


The ensuing details paint a picture of ascending holiday travel, commencing with 15,246 UK residents in 1994 and culminating at an impressive 20,700 by 1998, showcasing a persistent upward trajectory. Business ventures followed suit, with a steady increment from the initial count of 3,155 to a notable 3,957 by the end of the studied period. Meanwhile, the figures for visiting friends and relatives witnessed a consistent upswing, with a minor dip in 1998 after reaching a zenith the previous year.


Geographically, the allure of Western Europe was unabated, with a surge from 18,000 travellers to an apex of 24,000, demonstrating a robust year-on-year growth. In contrast, North American destinations saw a relatively flat but stable interest, as reflected in the unvarying heights of its bars over the years.


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