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Share of the UK and Australian Cinema Market in 2001 and Cinema Admission in the UK and Australia - Task 1 Sample Report

You should spend about 20 minutes on this task.

Charts A and B show the share of the UK and Australian cinema market in 2001 and cinema admission in the UK and Australia from 1976 to 2006.


Write a report for a university lecturer describing the information shown below.


Write at least 150 words.


Share of the UK and Australian Cinema Market in 2001 and Cinema Admission in the UK and Australia - Task 1 Sample Report
Share of the UK and Australian Cinema Market in 2001 and Cinema Admission in the UK and Australia - Task 1 Sample Report

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Model Answer 1 (Band 9)

The provided visual data contrasts the share of the UK and Australian cinema market in the year 2001 with the fluctuating cinema admissions within the same countries from 1976 to 2006.


An overview of Chart A reveals that US films dominated the cinema market in both the UK and Australia in 2001, with the UK exhibiting a marginally higher proportion than Australia. UK films showed a modest market share in their own country and an even lesser presence in Australia, while Australian films had a minimal market impact in both territories, overshadowed by the 'Others' category.


Delving into the details of Chart A, the market share for US films in the UK was slightly over 75%, whereas in Australia, it was just below this mark. UK films constituted approximately 20% of their domestic market, contrasted with a mere 6% in Australia. Australian films had around 10% share in the UK and around 2% in their own market. The 'Others' category stood at roughly 5% in the UK and 17% in Australia, indicating a more diverse cinema market in Australia.


Chart B outlines a long-term trend of cinema admissions, with the UK showing a notable increase, particularly from the mid-1980s, reaching a peak in the early 2000s. Conversely, Australia displayed more stability, with a gradual increase and a less pronounced peak in the same period. The UK's admissions skyrocketed from about 55 million to 170 million, while Australia observed a rise from around 30 million to just above 95 million. The upward trajectory for the UK is particularly striking, suggesting a significant growth in the cinema-going culture over the three decades.


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Model Answer 2 (Band 9)

The provided illustrations delineate the distribution of cinema market shares within the UK and Australia for the year 2001, alongside a three-decade span of cinema admissions in these nations, from 1976 to 2006.


In a broad sense, Chart A indicates a significant predominance of US films in both markets during 2001, while Chart B illustrates a sustained increase in cinema admissions over the 30-year period, with the UK experiencing a more pronounced surge than Australia. Notably, the market for films outside the US, UK, and Australian productions held a consistent presence, particularly in Australia.


Detailing the specifics, in 2001, the American film industry held the lion's share of the cinema market, with over 75% in the UK and slightly less in Australia. In stark contrast, the UK films secured a fifth of their domestic market, yet their presence in Australia was minimal, hovering around 5%. Australian films occupied about only 2% of their domestic market, while represented around 10% in the UK. Films from other global cinemas maintained a 5-17% share in the UK and Australia, respectively, indicating a modest but stable interest in international films.


The longitudinal analysis from Chart B depicts a gradual yet steady climb in cinema visits in both countries. The UK's admissions experienced a notable escalation starting in the mid-1980s, culminating in a peak in the early 2000s, ascending from 55 million to an apex of 170 million. Australia's admissions portrayed a steadier ascent, from 30 million to just over 90 million, reflecting a more consistent growth in the sector. This trend underscores an expanding inclination towards cinema-going in the UK, with Australian figures also demonstrating an upward trajectory, albeit with less volatility.


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Model Answer 3 (Band 9)

The pair of charts provides a comparative analysis of the share of the UK and Australian cinema market in 2001 and tracks the trends in cinema admissions within these nations from 1976 to 2006.


An immediate overview of Chart A highlights the dominance of US films in both the UK and Australian markets in 2001, with other global cinema productions also having a noticeable, albeit smaller, share. Chart B presents a pronounced upward trajectory in cinema admissions in the UK over the 30-year period, with Australia displaying a more gradual increase.


Examining Chart A in detail, US films were clearly the most popular, accounting for just over 75% of the market share in the UK and slightly less in Australia. The UK's own films claimed a fifth of their domestic market, yet their appeal was considerably less in Australia, where they barely touched the 5% mark. Australian films found only a negligible audience at home, capturing around 2% of the market but were considerably seen in the UK, at about 10%. Not to be overlooked, the 'Others' category held a consistent stake, particularly in Australia, where it captured about 17% of Australian cinema market.


Turning to Chart B, the UK’s cinema admissions experienced a steep ascent from the mid-1980s, peaking in the early 2000s at approximately 170 million visits. In contrast, Australia’s admissions rose steadily, achieving just over 80 million by the end of the period. The UK’s marked increase points to a robust expansion of its cinema-going audience, while Australia's growth, though less dramatic, also reflects an increased patronage of cinemas.


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