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Companies Sponsoring Sports Events for Advertising Purposes - IELTS Task 2 Band 9 Sample Essay

Write about the following topic:

Companies sponsoring sports events for advertising purposes.

What are the advantages and disadvantages for this?


Give reasons for your answer and include any relevant examples from your own knowledge and experiences.


You should write at least 250 words.


IELTS Task 2 Band 9 Sample Essay prompt "Companies sponsoring sports events for advertising purposes. What are the advantages and disadvantages for this?"

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Sample Essay 1

The phenomenon of corporations underwriting sports events as a marketing strategy has burgeoned, presenting both opportunities and challenges. This essay posits that while such sponsorships can amplify brand visibility and foster community engagement, they may also overshadow sportsmanship and strain corporate resources.


Foremost, the symbiotic relationship between businesses and sports events provides a platform for unparalleled brand exposure. Companies like Adidas and Red Bull have successfully leveraged major sports events to catapult their brand into the global consciousness, harnessing the universal appeal of sports to reach a diverse audience. Moreover, sponsoring sports events can engender goodwill among communities by supporting beloved local and international competitions, thus fostering a positive brand association. These strategic partnerships not only augment brand visibility but also enhance customer loyalty and engagement through shared experiences and values.


Conversely, the commercialization of sports through sponsorship can sometimes overshadow the essence of sportsmanship and the genuine competition. There are instances where the aggressive branding efforts eclipse the athletic performances themselves, shifting the focus from the athletes to the advertisers. Additionally, the financial strain on companies, especially small to medium enterprises, can be significant. The cost of sponsoring major sports events can run into millions, potentially diverting funds from essential business operations or other marketing endeavors. This investment, while potentially lucrative, carries a considerable risk if the event fails to deliver the expected publicity or if the association turns negative due to unforeseen circumstances such as scandals or poor sportsmanship.


In conclusion, while the sponsorship of sports events by companies serves as a dynamic advertising vehicle that can enhance brand visibility and foster community relations, it also presents challenges that cannot be overlooked. These include the potential to detract from the purity of sportsmanship and the substantial financial commitment required. Companies must weigh these factors carefully, strategizing to maximize the benefits while mitigating the drawbacks.


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Sample Essay 2

The intersection of commerce and sports, through the sponsorship of events by businesses for advertising their products, is a rapidly evolving landscape. These partnerships can indeed catalyse the commercial growth of enterprises and offer financial sustenance to athletes. However, they may also trigger adverse public health consequences and potential reputational decline. As such, the associated merits and demerits warrant close examination.


Foremost among the advantages is the enormous brand exposure companies attain by aligning with sports events. By investing in tournaments with massive viewership, firms gain a substantial promotional platform, thereby amplifying brand recognition and propelling customer engagement. This high-frequency visibility can translate into an increase in sales, thereby boosting revenues. Moreover, the financial contributions from these sponsorships serve as a lifeblood for athletes, particularly those at the nascent stages of their career or from less affluent backgrounds. Sponsorships offset burdensome costs associated with equipment and training, freeing up athletes to concentrate on honing their skills and performance.


On the flip side, potential perils associated with such endorsements are noteworthy. A primary concern is when corporations manufacturing unhealthy, calorie-dense food and beverage items sponsor sports events. This practice can create a dangerous paradox, as sports events — often synonymous with health and fitness — become platforms for promoting potentially detrimental eating habits. The portrayal of athletes consuming these products can mislead the public, leading to an increase in consumption of unhealthy foods, thereby escalating public health issues like obesity.


Furthermore, the close-knit association between corporations and athletes exposes both to the risk of reputational damage. The image of both entities is intertwined; thus, any negative incident involving one party can tarnish the image of the other. For instance, an athlete found guilty of drug abuse can negatively impact the image of the sponsoring brand, causing a ripple effect on its market standing.


In conclusion, while the sponsorship of sports events by companies offers a potent avenue for advertising and financial support for athletes, the potential drawbacks cannot be overlooked. It is incumbent upon corporations to adopt a discerning approach, ensuring that their products and chosen athletes align with the ethical expectations of society.


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Sample Essay 3

The growing trend of companies sponsoring sporting events for advertising their products is a subject of widespread debate. While such collaborations can boost sales and provide financial backing to athletes, they also carry potential risks, including health impacts and reputational damage. The key, therefore, is to balance the pros and cons to maximize the benefits and minimize the risks.


An undeniable advantage of corporate sponsorship in sports is the significant increase in brand visibility. Sponsoring a sports event, particularly those with extensive viewership, provides companies with an unparalleled platform for advertisement. This extensive media exposure can drive customer interest, resulting in heightened sales and revenue. Moreover, sports players, especially those in the early stages of their career, greatly benefit from these sponsorships. These financial inflows can offset the costs of high-priced equipment and training, enabling athletes to focus their energy on improving performance.


On the contrary, there are potential pitfalls tied to this practice. Firstly, companies that produce unhealthy food and beverage products can contribute to negative health outcomes when they sponsor sports events. These companies use athletes, who are often seen as epitomes of health and fitness, to promote products high in sugar and calories, thus sending a conflicting message to the public. This phenomenon could indirectly contribute to health problems, like obesity and diabetes, if the public mimics athletes' consumption habits without considering the potential health implications.


Another downside to these partnerships lies in the risk of reputational damage. Companies and athletes are interconnected in the public eye through these sponsorships. Thus, any scandal or controversy involving either party can impact both parties' reputations. For instance, a company may suffer reputational damage if its endorsed athlete gets involved in a doping scandal.


In conclusion, while the advantages of companies sponsoring sports events for advertisement purposes are clear, it is crucial to consider and mitigate potential drawbacks. Businesses need to weigh the benefits against the risks, ensuring their products align with the health-focused image of sports and choosing their sponsored athletes wisely.


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