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Describe an Advertisement You don’t Like - IELTS Speaking Cue Card Model Answer

Describe an advertisement you don’t like.

You should say:

  • where and when you first saw it

  • what type of advertisement it is

  • what product or service it advertises

  • and explain why you do not like it

Describe an Advertisement You don’t Like - IELTS Speaking Cue Card Model Answer

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Model Answer 1

Recently, I encountered an advertisement that left a distinctly unfavorable impression on me. It was during a casual evening of television watching, about two weeks ago, that I first saw this ad. Nestled between the usual flurry of commercials, this particular one stood out, but not for reasons one might hope.

The advertisement was a televised one, flashy and full of vibrant colors, aimed at promoting a new energy drink. Its primary focus was on how this drink could supposedly boost energy levels instantly. The ad featured a group of young, overly enthusiastic people engaging in various high-energy activities after consuming the drink, implying a direct correlation between the product and an active lifestyle.

However, my aversion to this advertisement stems from several factors. Firstly, the portrayal of the product was quite misleading. It exaggerated the effects of the drink, giving an unrealistic expectation of instant vitality. This kind of misrepresentation, I believe, can lead to misguided beliefs, especially among younger audiences who might think that energy drinks are a healthy or necessary part of an active lifestyle.

Furthermore, the advertisement utilized an overwhelming array of fast-paced visuals and loud, jarring music. This sensory overload was more off-putting than engaging. It seemed as if the ad was trying to mask the lack of substantive content with sheer volume and brightness.

What particularly struck me was the absence of any mention of the potential health implications of regularly consuming such products. The advertisement glossed over important information, focusing solely on an idealized image of youth and vigor. This omission, in my view, is not just irresponsible marketing but also a disservice to consumers who deserve complete transparency about the products they choose to consume.

In essence, while the advertisement was undoubtedly eye-catching, its approach and the message it conveyed were misleading and lacked depth, making it an advertisement that I profoundly dislike.


Why this is a High Scoring Answer

The response provided to "Describe an advertisement you don’t like" exemplifies a high-scoring answer for several reasons, relevant to the criteria of the IELTS Speaking test. Let me walk you through the elements that make this a standout response, and how you can access resources like our exclusive IELTS eBooks to further enhance your preparation.

1.    Comprehensive Coverage of the Question: The answer meticulously addresses all aspects of the question - the setting, type of advertisement, product, and reasons for disliking it. This thorough approach ensures that you, as the candidate, leave no stone unturned in your response.

2.    Detailed and Descriptive Language: The use of vivid descriptions, such as "flashy and full of vibrant colors" and "overwhelming array of fast-paced visuals," showcases the ability to use a range of vocabulary effectively. This not only engages the listener but also demonstrates linguistic versatility, a key criterion in the IELTS Speaking assessment.

3.    Critical Analysis and Personal Opinion: The response goes beyond mere description. It critically analyzes the advertisement's impact and misleading nature, providing personal insights. Phrases like "misleading portrayal" and "irresponsible marketing" reflect an ability to evaluate and form opinions, a skill highly valued in higher band scores.

4.    Coherence and Fluency: The answer flows logically, with each point seamlessly leading to the next. This coherence, combined with the natural fluency of the response, illustrates the candidate's proficiency in organizing thoughts and expressing them clearly.

5.    Relevance to Real-World Contexts: Discussing the ethical implications of advertising reflects an understanding of broader societal issues. This depth of response indicates a mature, thoughtful approach to the topic.

To further develop such skills, our exclusive IELTS books (pdf download) provide you with comprehensive strategies and practice materials. These resources are tailored to help you refine your speaking abilities, ensuring you can articulate your thoughts in a manner that resonates with the IELTS examiners.

Get your personalised IELTS Essay Feedback from a former examiner

Download IELTS eBooks, get everything you need to achieve a high band score


Model Answer 2

There's one particular advertisement that comes to mind when I think of commercials I dislike. I first encountered this ad online, while browsing a news website about three weeks ago. It was a digital pop-up advertisement for a weight loss supplement, claiming to offer miraculous results.

The ad itself was a combination of flashy graphics and bold text, designed to catch the eye. It showcased before-and-after images of individuals who, according to the ad, had experienced dramatic weight loss results thanks to this supplement. The product was touted as a quick-fix solution to weight loss, with no effort required.

My distaste for this advertisement lies in its deceptive nature. Firstly, the promise of effortless and rapid weight loss is not only unrealistic but also potentially harmful. It perpetuates the myth of quick solutions in a journey that, in reality, requires a balanced diet and regular exercise. This kind of misleading portrayal can foster unhealthy attitudes towards body image and weight management, especially among impressionable viewers.

Moreover, the ad relied heavily on sensationalism, using exaggerated claims and emotionally charged language to lure in consumers. This approach seemed to prioritize shock value over factual accuracy, leaving little room for genuine information about the product. Such tactics, in my opinion, undermine the trust between consumers and advertisers.

Additionally, the use of digitally altered before-and-after photos further contributed to the ad's lack of authenticity. These manipulations create unrealistic expectations and can be damaging to the self-esteem of individuals struggling with weight issues.

In summary, this advertisement's reliance on deceptive tactics, sensational claims, and unrealistic imagery made it particularly unappealing to me. It was a clear example of how advertising, when done irresponsibly, can mislead and negatively impact the audience's perception and decision-making.


Why this is a High Scoring Answer

When you describe an advertisement you don't like, the quality of your response in the IELTS Speaking test is paramount. The sample answer provided offers a clear example of a high-scoring response, and here's why:

1.    Detailed and Relevant Description: The answer effectively paints a vivid picture of the advertisement, mentioning specifics like "digital pop-up advertisement," "flashy graphics," and "bold text." Such descriptive language not only addresses the question but also showcases your ability to express detailed observations, an essential skill in the IELTS Speaking test.

2.    Critical Thinking and Analysis: Your analysis of the advertisement's deceptive nature, such as its "unrealistic" promises and "sensationalism," demonstrates an advanced level of critical thinking. This ability to critique and provide reasoned arguments is indicative of a higher language proficiency level, reflecting positively on your IELTS score.

3.    Personal Reflection and Opinion: Expressing a personal viewpoint, as you did by discussing your distaste for the advertisement's tactics, adds a significant layer of depth to your response. It shows you're not just recounting facts but engaging with the content on a personal level.

4.    Cohesion and Coherence: The response is well-structured, with a clear introduction, development of ideas, and a concise conclusion. This coherence in your answer is a hallmark of a high-scoring IELTS response.

5.    Vocabulary Range and Precision: The use of specific terms like "effortless and rapid weight loss," "emotionally charged language," and "digitally altered photos" indicates a wide range of vocabulary, which is a critical aspect of the IELTS scoring criteria.

To further enhance your IELTS preparation, consider our exclusive IELTS books (pdf download). They are tailored to help you refine these skills and more. With these resources, you'll have access to comprehensive strategies and practice materials designed to boost your proficiency and confidence.

Download IELTS eBooks, get everything you need to achieve a high band score


Model Answer 3

In my recent experiences, there's been one particular advertisement that I found distinctly unappealing. It first caught my attention about a month ago while scrolling through a social media platform. This was a digital ad, promoting a new smartphone app designed for personal finance management.

At first glance, the advertisement had all the makings of modern marketing - sleek design, catchy taglines, and a vibrant color scheme. It portrayed the app as a revolutionary tool that could effortlessly manage and optimize one's finances.

However, my aversion to this advertisement is rooted in its over-simplification of a complex subject. Personal finance management is a nuanced topic, varying greatly from person to person. The ad's portrayal of the app as a one-stop solution for all financial woes seemed not only unrealistic but somewhat misleading. It glossed over the intricacies of financial planning, giving the impression that financial security could be easily achieved with just a few taps on a smartphone.

Additionally, the ad employed an overly aggressive marketing tactic, with constant pop-ups and invasive placement that disrupted my browsing experience. This intrusive approach felt more like an imposition rather than an invitation to explore a useful product.

Moreover, the lack of substantial information about the app's features or its security measures was a significant omission. In an age where data privacy is paramount, the ad's failure to address these concerns was a notable drawback.

In summary, while the advertisement was visually striking and employed the latest digital marketing strategies, its oversimplification of personal finance management, intrusive delivery, and lack of detailed information made it an unlikable advertisement in my view. It serves as a reminder that effective advertising should balance creativity with clarity and responsibility.


Why this is a High Scoring Answer

The response to "Describe an advertisement you don’t like" serves as an excellent example of a high-scoring answer in the IELTS Speaking test for several key reasons:

1.    Depth of Description: The answer delves deeply into the specifics of the advertisement, mentioning its appearance and claims. Descriptions such as "sleek design, catchy taglines, and a vibrant color scheme" demonstrate a rich vocabulary and the ability to articulate detailed observations, crucial for achieving a high score in IELTS Speaking.

2.    Critical Analysis: The critique of the ad’s oversimplification of personal finance management shows your ability to engage critically with content, a skill that IELTS examiners highly value. Expressing how the ad's portrayal as a "one-stop solution" is misleading reflects a higher level of thinking and language use.

3.    Personal Engagement and Opinion: Providing a personal viewpoint on why the advertisement is unappealing, such as its "overly aggressive marketing" and "intrusive approach," adds depth to your response. This demonstrates your ability to reflect and articulate personal opinions effectively.

4.    Fluency and Coherence: The answer is structured coherently, with a clear flow from the introduction of the advertisement to the detailed reasoning behind your dislike. This coherence is essential in IELTS Speaking, as it shows your ability to construct and develop ideas logically.

5.    Appropriate and Varied Vocabulary: The use of specific terms and phrases like "digital marketing strategies" and "data privacy" showcases a wide range of vocabulary, which is crucial for a high score in the IELTS Speaking section.

For more insights and strategies to craft such high-scoring responses, our exclusive IELTS books (pdf download) are an invaluable resource. They provide you with detailed guidance, practice exercises, and tips to enhance your speaking skills, ensuring you're well-prepared for the test.

Get your personalised IELTS Essay Feedback from a former examiner

Download IELTS eBooks, get everything you need to achieve a high band score


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