top of page

Many Companies Use Popular Sports Events To Promote Their Products - IELTS Band 9 Sample Essay

Many companies use popular sports events to promote their products. Some people think it promotes sports in a positive way while others think that it has a negative effect on sports - IELTS Band 9 Sample Essay

Get your personalised IELTS Essay Feedback from a former examiner

Download IELTS eBooks, get everything you need to achieve a high band score

Model Essay 1

The intersection of commercial sponsorships and major sporting events sparks debate about their impact on the sports world. While some laud these partnerships for bolstering financial support and broadening sports appeal, others criticize them for undermining the spirit of competition and prioritizing profit. This essay will explore both perspectives, ultimately advocating that the advantages of corporate sponsorships, when properly managed, significantly benefit the sports industry.

On one hand, corporate sponsorships are often seen as a boon for sports. They inject substantial financial resources into the industry, which can be used for everything from improving facilities to increasing athletes' salaries and funding grassroots programs. For instance, prominent events like the Olympic Games rely heavily on sponsorships from global brands, which enable wider broadcasting and enhanced event organization. Moreover, such partnerships can increase interest in sports among the public, leading to higher participation rates at amateur levels and promoting a healthier lifestyle.

Conversely, critics of corporate sponsorships argue that they can overshadow the true essence of sports, turning athletic competitions into mere platforms for marketing. This commercialization may shift the focus from sport itself to profitability, where athletes become vehicles for brand promotion rather than sports figures admired for their skills and achievements. Furthermore, the influence of big money can lead to unethical practices like biased event organizing or prioritizing profit over athletes' well-being. An example of this is when host cities for large events divert public funds to build stadiums at the expense of other public services, driven by the allure of sponsorship revenues.

Despite these valid concerns, the positive aspects of corporate sponsorships appear to outweigh the negatives. The financial support not only helps in the proliferation of sporting events but also enhances the global reach and professional quality of sports. While it is essential to regulate these sponsorships to prevent commercial interests from dominating, their role in promoting and sustaining sports on a large scale is indispensable.

In conclusion, corporate sponsorships of major sporting events have both proponents and critics. Although there are concerns about commercial interests overshadowing the spirit of sports, the overall impact is predominantly positive, contributing significantly to the development and sustainability of sports industries worldwide.

Download IELTS eBooks, get everything you need to achieve a high band score

Model Essay 2

The practice of leveraging high-profile sports events for product promotion by companies is often seen through dual lenses. Some applaud this strategy for its role in supporting sports development, whereas others view it as a detriment, distorting the essence of sports. This essay will delve into these perspectives, defending the notion that while there are potential drawbacks, corporate sponsorships generally foster the growth and accessibility of sports.

Proponents of corporate involvement in sports events argue that such endorsements are vital for financial sustenance and development. Sponsorships often fund not only the events themselves but also the broader infrastructure that supports athletes and attendees, such as training facilities and transportation. For example, companies like Adidas and Nike fund programs that not only promote their products but also provide young athletes with opportunities to cultivate their skills in professionally equipped settings. This corporate input is crucial for smaller sports, which might otherwise struggle to gain visibility and financial independence. Additionally, these funds help maintain high-quality event standards and contribute to global sporting culture by making diverse sports accessible to wider audiences.

However, detractors maintain that commercializing sports can distort sportsmanship and the traditional values of sport. They argue that the infusion of corporate money prioritizes entertainment value over athletic excellence, leading to an erosion of pure competitive spirit. Events like the FIFA World Cup, while globally popular, have faced criticism for appearing to prioritize the interests of sponsors over the welfare and preferences of players and fans, such as inconvenient match schedules to suit global TV audiences. Critics suggest that this focus shifts from celebrating athlete achievements to maximizing spectatorship and revenue, often compromising the authenticity of the sports themselves and diminishing the emphasis on fair play and integrity.

In conclusion, while the commercial sponsorship of sports events is not without its critics, the financial and developmental benefits it brings to the sporting world are undeniable. These partnerships, when executed with consideration for all stakeholders, play an essential role in promoting and sustaining sports at all levels.

Get your personalised IELTS Essay Feedback from a former examiner

Download IELTS eBooks, get everything you need to achieve a high band score


bottom of page